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CAC Calculator

Calculate your Customer Acquisition Cost, LTV:CAC ratio, and payback period. Enter your spend and new customers — results update instantly.

Sales & marketing spend

Sales spend ($)

Marketing spend ($)

New customers acquired

Fill these to calculate your LTV:CAC ratio and payback period.

Customer LTV ($)

ARPU / month ($)

Gross margin (%)

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Enter your sales & marketing spend and new customers to calculate CAC.

>5:1Underinvesting in growth

3:1Healthy — the standard benchmark

1–2:1Marginal — review unit economics

<1:1Burning cash to acquire customers

Lower CAC starts with organic reach

Launchstag gives your product a permanent indexed listing — organic discovery that compounds over time and reduces dependence on paid acquisition.