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LTV Calculator
Calculate Customer Lifetime Value, gross margin-adjusted LTV, LTV:CAC ratio, and CAC payback period. Enter ARPU and churn rate — results update as you type.
Core inputs
Optional inputs (for adjusted LTV & payback)
Fill these to see gross margin-adjusted LTV and CAC payback period.
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Enter your ARPU and monthly churn rate to calculate LTV.
Frequently asked questions
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