Blog
Email guides
5 articles on email for indie builders.
Latest in Email
How Do You Build a Pre-Launch Waitlist That Actually Converts?
Waitlists signal interest but do not guarantee customers. Here is the full playbook: landing page conversion, incentive design, email sequences, and converting subscribers to paid.
Sep 18, 2026 · 7 min read
What Should You Email Your SaaS Users and How Often?
Too few emails and users forget you exist. Too many and they unsubscribe. Here is the content mix and cadence that SaaS founders who email well have settled on.
Aug 23, 2026 · 6 min read
Newsletter Distribution: Substack, Beehiiv, or Self-Hosted
The right newsletter platform depends on whether you are building an audience, a business, or both. Here is how to pick without regret.
Jul 29, 2026 · 6 min read
Cold Email That Gets Your First Paying Customers
Cold email works for indie SaaS if you skip the templates. Here is the exact approach that turns 40 sends into your first paying customers.
Jul 20, 2026 · 7 min read
How to Build an Email List Before You Launch Your SaaS
A pre-launch email list of 500 real buyers beats a waitlist of 5,000 randoms. Here is how to build one that converts on launch day.
Jul 9, 2026 · 6 min read