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Pricing guides
13 articles on pricing for indie builders.
Latest in Pricing
How to Build a Referral Program for Your SaaS on Day One
Referral programs are not complicated. The founders who build them on day one get compound acquisition from the beginning. Here is the simplest version that actually works.
Nov 9, 2026 · 6 min read
How to Price Your SaaS When You Have No Competitors to Copy
No competitors means no pricing benchmarks — and that is actually an opportunity. Here is how to set a price that holds up when nobody else is doing what you do.
Nov 3, 2026 · 7 min read
What Should Be on Your SaaS Pricing Page?
A bad pricing page kills conversions even when your product is great. Here is what actually belongs on it — and what you should cut.
Sep 24, 2026 · 6 min read
Should You Offer Annual Billing From Day One?
Annual billing is a cash flow accelerator and a churn reducer. Here is when to offer it, how to price it, and why monthly-only sometimes makes more sense early on.
Sep 20, 2026 · 6 min read
Should You Offer a Lifetime Deal for Your SaaS?
Lifetime deals fund early development and seed your user base. They also attract a specific type of customer you may not want long-term. Here is the honest trade-off.
Sep 13, 2026 · 6 min read
What Should You Charge for Your SaaS Beta?
A free beta fills your user base with people who will never pay. A priced beta tells you something real. Here is how to price yours.
Sep 7, 2026 · 6 min read
Should You Launch With a Free Plan or Paid Only?
Freemium gets more sign-ups. Paid-only gets more serious users. Neither is universally right — here is how to decide which fits your product.
Aug 25, 2026 · 6 min read
How Do You Write a SaaS Pricing Page That Sells?
A pricing page that confuses is a pricing page that does not convert. Here is the specific structure and copy logic behind pages that actually sell.
Aug 16, 2026 · 6 min read
Should You Offer a Free Trial or a Freemium Model?
Free trial and freemium both use the word "free" but they have completely different conversion mechanics. Here is how to choose the right one for your product.
Aug 13, 2026 · 6 min read
Turning Free Users Into Paying Customers Without Being Pushy
You do not have to guilt free users into paying. You have to remove the specific friction that stops the ready ones from clicking upgrade.
Jul 31, 2026 · 6 min read
How to Price an Annual Plan Without Leaving Money on the Table
The default 2-months-free annual discount is a lazy pricing decision. Here is how to structure annual plans that lift cash and retention together.
Jul 28, 2026 · 6 min read
Free vs Paid Tier: How to Design the Split Without Cannibalising Revenue
Most freemium models leak revenue because the free tier does too much or too little. Here is the split that pulls users up instead of holding them down.
Jul 22, 2026 · 7 min read
SaaS Pricing for Indie Founders: How to Pick a Number
Most indie founders underprice by 3x. Here is how to think about pricing tiers, anchor points, and when to raise your prices without losing customers.
Jul 5, 2026 · 6 min read