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9 articles on marketing for indie builders.
Latest in Marketing
How Do You Write About Your SaaS Without Sounding Generic?
"Simple, powerful, and intuitive" describes everything and convinces no one. Here is how to write copy that actually sounds like your product.
Sep 10, 2026 · 6 min read
How Do You Write a Cold DM That Gets a Response?
Founders who get replies from cold DMs do one thing consistently: they make it obvious they actually looked. Here is the formula.
Aug 27, 2026 · 6 min read
What Should You Email Your SaaS Users and How Often?
Too few emails and users forget you exist. Too many and they unsubscribe. Here is the content mix and cadence that SaaS founders who email well have settled on.
Aug 23, 2026 · 6 min read
How Do You Get Genuine Reviews for Your SaaS Product?
Most founders wait for reviews to arrive spontaneously. They usually do not. Here is how to build a system for collecting genuine reviews that actually converts browsers into buyers.
Aug 18, 2026 · 5 min read
How Do You Write Product Copy That Converts Without a Copywriter?
Most SaaS landing pages are written by the founder who knows too much about the product and not enough about the customer. Here is how to fix that.
Aug 8, 2026 · 6 min read
Should You Prioritise SEO or Paid Ads for Your SaaS?
SEO or paid ads is a false choice for most stages. The honest answer depends on your MRR, timeline, and how well you know your customer yet.
Aug 7, 2026 · 5 min read
Should You Build in Public? What Founders Who Did It Say
Build in public has become a growth strategy. For some founders it genuinely works. For others it is just a distraction dressed up as marketing.
Aug 4, 2026 · 6 min read
How to Get Press Coverage for Your Indie Startup Without a PR Agency
You do not need a PR agency to get in TechCrunch, Hacker News, or niche newsletters. Here is what actually works for indie founders.
Jul 10, 2026 · 7 min read
Zero-Budget Marketing for Bootstrapped Startups
You do not need a marketing budget to get your first hundred customers. You need a few tactics done consistently for six months.
Jul 2, 2026 · 8 min read