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6 articles on metrics for indie builders.
Latest in Metrics
What MRR Should You Hit Before Quitting Your Day Job for Your SaaS?
The "quit your job" number is different for every founder. Here is a framework for calculating yours honestly — accounting for burn rate, churn risk, and personal runway.
Aug 15, 2026 · 5 min read
How Do You Know If You Have Product-Market Fit?
Founders confuse early enthusiasm for product-market fit. Here are the actual signals that separate genuine fit from polite feedback.
Aug 3, 2026 · 6 min read
Handling Churn as a Solo Founder: What to Fix First
Churn is not one problem. It is at least four different problems, each with a different fix. Here is how to tell them apart and start with the right one.
Aug 2, 2026 · 7 min read
How to Price an Annual Plan Without Leaving Money on the Table
The default 2-months-free annual discount is a lazy pricing decision. Here is how to structure annual plans that lift cash and retention together.
Jul 28, 2026 · 6 min read
SaaS Metrics That Actually Matter for Indie Founders
Enterprise SaaS metrics do not translate cleanly to indie SaaS. Here is which numbers actually matter when you are running the whole thing yourself.
Jul 27, 2026 · 7 min read
Choosing an Analytics Stack as a Solo Founder
You do not need Amplitude. You need three numbers, updated daily, that tell you if the product is growing. Here is the stack that gets you there.
Jul 23, 2026 · 6 min read