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Positioning guides
4 articles on positioning for indie builders.
Latest in Positioning
Should You Niche Down or Stay Broad When Targeting Customers?
The riches-in-niches argument is real — but going too narrow has its own failure mode. Here is the framework for finding the right level of specificity for your ICP.
Sep 17, 2026 · 6 min read
How Do You Write About Your SaaS Without Sounding Generic?
"Simple, powerful, and intuitive" describes everything and convinces no one. Here is how to write copy that actually sounds like your product.
Sep 10, 2026 · 6 min read
How Do You Compete With a Well-Funded Competitor?
You cannot out-feature a VC-backed competitor with a 40-person team. Here is where indie products actually win — and the specific moves that tilt the competition.
Aug 22, 2026 · 6 min read
Should You Niche Down or Build for Everyone?
Niching down is the most common advice and the least followed. Here is when it is correct, when it is not, and how to know which situation you are in.
Aug 17, 2026 · 5 min read