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Retention guides
6 articles on retention for indie builders.
Latest in Retention
How Do You Build a Referral Programme That Works?
Most SaaS referral programmes are set up and forgotten. The ones that generate real referrals were designed around one specific insight — here is what it is.
Sep 6, 2026 · 6 min read
How Do You Get Your First Five-Star Reviews?
Most founders never ask for reviews. The ones with strong review profiles do one thing: they ask at exactly the right moment. Here is when and how.
Aug 29, 2026 · 6 min read
What Should You Email Your SaaS Users and How Often?
Too few emails and users forget you exist. Too many and they unsubscribe. Here is the content mix and cadence that SaaS founders who email well have settled on.
Aug 23, 2026 · 6 min read
Handling Churn as a Solo Founder: What to Fix First
Churn is not one problem. It is at least four different problems, each with a different fix. Here is how to tell them apart and start with the right one.
Aug 2, 2026 · 7 min read
Community Building for Indie SaaS: Discord, Slack, or Nothing
Most indie SaaS communities are ghost towns. Here is how to know if you should build one, and which platform to pick if you do.
Aug 1, 2026 · 6 min read
Designing an Onboarding Flow That Reduces First-Day Drop-Off
Most of your churn happens on day one, before anyone hits your churn cancel button. Fix onboarding and everything downstream gets easier.
Jul 21, 2026 · 7 min read